Making Things Natural

JobsMovieFrom the Jobs movie.

I think you believe that the computer, or the Walkman, or whatever it may be, should be a natural extension of the individual, and it’s that mission, that devotion to quality
— Jony Ive (the movie characters, perhaps not the real one)

This quote, whether it’s really from Jony Ive or not, still gets to me every time I read it.  Isn’t this a calling for all product designers, including software designers and especially user interface designers?