Tony Dye

Tony Dye

MAKING IT EASIER TO DO
THE RIGHT THINGS

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Intuitive

Intuitive is so obvious, after someone has done it!

There is beauty when something works and it works intuitively.”
–Jonathan Ive

Designing and developing anything of consequence is incredibly challenging.
–Jonathan Ive

Making the solution seem so completely inevitable and obvious, so uncontrived and natural – it’s so hard!
–Jonathan Ive

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