Tony Dye

Tony Dye

MAKING IT EASIER TO DO
THE RIGHT THINGS

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User Advocate

User200The terms User Advocate and User Advocacy have been on my mind these last few weeks. On a whim, I just did a LinkedIn search and came up with over 1000 people who have that as a key phrase in their profiles. There are real people who are identifying themselves as User Advocates! Companies are using these phrases. Companies have job openings with that title!

How often are IT people just the opposite of User Advocates? How often have I been the “Network Nazi” and done just the opposite of helping users? (“Lots” would be a good answer) “Sins of the past.” Can you forgive me?

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