Continuing from the previous post, still just thinking out loud…

Maybe training isn’t the real issue. After all, most training fails! Designers try their best. Developers try their best. Trainers try their best. So do users. But something isn’t working. What if we went a slightly different route that doesn’t focus on any person or team in that process, but instead focuses on the final outcome. For the moment I’m picking the term User Advocate. What if ALL of us where User Advocates for the end user. Are we all working toward things that are those natural extensions of the individual?

User Advocate? How does that sound? If designers, developers, trainers,? implementers, and all the rest of us, were really advocates for the users, where might we end up?